Strategic Priorities
We are public power and water.
Since we were created by a vote of the people in 1936, Snohomish PUD has been not-for-profit, community owned, and locally governed. Nearly 90 years later, our mission remains the same: deliver safe, reliable, affordable, and environmentally sustainable electricity and water to our communities.
The communities we serve have diverse current and future needs. We know that our ability to be successful in the future is intertwined with theirs.
Outlined below are the elements that form the foundation of who we are and guide our 2023-2027 strategic plan. You can also view our complete 2023-2027 Strategic Plan.
> OUR PURPOSE (what guides us)
We deliver essential utility services to help our communities thrive.
> OUR VISION (where we are going)
Be the utility that delights our customers and energizes life in our communities.
> OUR COMMITMENT (the tenets that anchor us)
We take seriously our role in supporting the vitality of the communities we serve, today and tomorrow. To fulfill our responsibility, we will:
- Be a POWERFUL PARTNER
- Provide EXCEPTIONAL VALUE
- Deliver EXCELLENT EXPERIENCES
- Be the BEST VERSION of Team PUD
> OUR VALUES (how we behave)
We hold ourselves and every member of Team PUD to high standards.
- Every day we SAFEGUARD what matters, putting employee and community safety first.
- We have INTEGRITY. We are a TEAM.
- Every day we SERVE with pride, RISE to challenges, SAFEGUARD what matters.
- We choose to INCLUDE all, SEEK growth, and be BOLD.
> OUR STRATEGIC PRIORITIES
Together, our Executive Leadership Team and Commission identified five strategic priorities. We believe this focus will enable us to successfully meet the changing needs of our communities and customers and continue to help our communities thrive and deliver exceptional value to our customers.
Our five strategic priorities are:
BOLSTER OPERATIONAL RELIABILITY AND RESILIENCY
Electrification of transportation, heating, and industry will intensify customer and community dependence on electricity, increase overall energy use, and change usage patterns. The regional shift towards clean energy and accelerating climate change creates new operational complexities. Ensuring that energy and water are available whenever and wherever needed will require sophisticated planning, new and upgraded infrastructure, continual improvement of our practices, and responsible financial management.
To deliver on this priority, we will:
- Develop the capabilities for an increasingly complex energy future
- Build the distribution grid of our future
- Ensure resource adequacy by expanding and protecting resources
- Preserve exceptional customer value
EVOLVE AND ENHANCE CUSTOMER EXPERIENCES
Our communities are increasingly diverse with evolving customer needs and preferences. The standards set by other industries are influencing what our customers expect of us. To continue delivering excellent experiences and earn customer loyalty we must keep pace and adopt a customer-centric focus across all aspects of our operations. We must hear, understand, and respond to what customers want, need, expect, and value.
To deliver on this priority, we will:
- Center our work around customer desires, challenges, and expectations
- Deliver creative, personal, and convenient solutions
- Give customers increased flexibility and control over their usage and costs
ACTIVELY HELP OUR COMMUNITES THRIVE
We have been part of the fabric of our communities since our creation and are committed to providing equitable services and access. Water and power are vital to ensuring Snohomish County and Camano Island thrive today and in the future. Looking to the future we believe we have the opportunity, and responsibility, to become an even more powerful partner.
To deliver on this priority, we will:
- Strengthen our community connections
- Support the economic vitality of our communities
- Align our practices with our communities’ diverse needs
BUILD A SUSTAINABLE FUTURE WITH OUR COMMUNITIES
We have long prioritized providing affordable carbon-free power to our communities while being sensitive to the natural environment in our planning, construction, and operations. With growing momentum toward electrification, decarbonization, local energy generation and storage, and conservation of natural resources, we are uniquely positioned to help our communities develop and achieve their sustainability goals.
To deliver on this priority, we will:
- Responsibly minimize and mitigate our environmental impacts
- Help our customers and communities achieve their goals
CREATE THE CULTURE AND CAPABILITIES NEEDED FOR THE FUTURE
Our employees are the heart of our organization; they are fundamental to our ability to deliver on our commitments and achieve our vision. We must attract, develop, and retain a workforce that embodies our values and reflects the diversity of our communities. Our employees need not only the capabilities and resources to do their jobs safely and effectively, but also access to development and advancement.
To deliver on this priority, we will:
- Be an employer of choice
- Evolve workforce skills and capabilities
- Increase organizational alignment & effectiveness