PUD Customer Research on Renewable Energy

2012 – First Quarter Survey

When asked if investing in renewable energy sources” describes Snohomish PUD, customers rated the PUD 7.85 on a 0 to 10 scale.

When asked about how “important” it is that a utility is committed to protecting Snohomish County’s environment, customers rated this factor 8.82 on a 0 to 10 scale.

When asked if committed to protecting Snohomish County’s environmentdescribes Snohomish PUD, customers rated the PUD 8.35 on a 0 to 10 scale.

87.5% of PUD customers are concerned about energy waste.


2011 – Third Quarter Survey

When asked, "how green are you?," customers mean score was 6.60 on a scale of 0 to 10

When asked, "how green is the PUD?," customers rated the PUD 7.51 on a scale of 0 to 10.


2010 – Third Quarter Survey

Types of Generation the PUD Should Avoid in the Future
Generation to Avoid 2010 3Q 2009 3Q 2007
Hydroelectric 8.5% 7.7% 10.6%
Coal 62.1% 64.6% 72.6%
Nuclear 44.9% 50.9% 62.5%
Natural Gas 5.5% 9.2% 9.9%
Wind 6.0% 8.0% 4.2%
Geothermal 5.5% 4.5% 5.1%
Solar 4.2% 5.1% N/A
None of the above 13.2% 12.2% N/A


2010 – First Quarter Survey

Customer Attitudes on Renewable Energy Mean Ratings
2010 Q1*
(0-10)
Renewable energy is good for the environment 9.06
Renewable energy is not viable 3.04
Renewable energy produces fewer greenhouse gas emissions 8.01
Renewable energy is the right thing to do 8.77
Renewable energy is expensive 6.53
The PUD needs to investigate renewable energy 8.59
Renewable energy is not necessary 2.00
Coal, oil and natural gas are not sustainable 5.94

*Note: As this was a new question, 2009 and 2007 data were not available